Is Obey a Skate Brand? Why, yes it is! Why, no it isn’t. How can both answers be correct. The Obey company is associated with skater equipment and clothes, but it is really much more than that. As you learn more about OBEY, you will see how this clothing would appeal to skaters, free thinkers, and art lovers.
That said, this company makes distinctive skate equipment and progressive styles of clothes. Besides just skateboards and clothes, you can also purchase skating deck accessories.
Is Obey a Skate Brand in the USA?
OBEY is more than just a skate brand. It was actually founded because of the artistic talent of Shepard Fairey. He began with a sticker that got created when he was still a student at the Rhode Island School of Design. Since then, this brand has grow into a global street art movement and a body of fine art that has earned a massive amount of critical acclaim from both art critics and the public.
OBEY is Progressive Art!
The roots of this company stem from the DIY (Do-it-yourself) culture that is rooted in both punk rock and skateboarding, so that influence is widely seen. However, it also took cues from various parts of popular culture, marketing, and even politics. The founder, Fairy, says that his own ideology is based upon self-empowerment.
His sarcasm is well known, and it almost verges upon reverse psychology. With this, he tries to provoke his viewers. In other words, he uses obey to mean almost exactly the opposite. He also tries to make his viewers aware of those who do want to use obey to bend others to their will.
What About OBEY Clothing Company?
Is Obey a skate brand? Formed in the first year of the 21st century, 2001, the clothing company became another extension of the artists work. He tries to always align his clothing with a populist ideology and a notion of empowerment. In other words, the popular clothing became another mode of expression and canvas for art.
While the company makes a profit, the artist also found a great way to spread his particular notions and ideas around by having them worn as clothing.
What Inspires Obey?
Clothing is inspired by many sources. These range from military clothes, work clothes, and different cultural clothing. There is not just one type of OBEY clothing, and an individual certainly does not have to be a skater to wear it. In fact, anybody who feels touched by the message of the clothes, and who feels comfortable wearing it, should be happy to purchase clothing that is also a work of art and an expression of an important message.
Besides clothing, the OBEY company has also spread it’s inventory to other things. For example, they do produce skate boards and skate accessories. It is probably these choices that make some people believe that the clothing is only for skaters when it is really for everybody who gets moved by the message.